Useful products.
Built to be operated.
Our venture approach brings product decisions, technology delivery and business operations together.
Kids Call Home
A family communication platform designed around a simple need: children should be able to reach their trusted people without needing a phone number or a social media account.
Fluid is the company named on the Apple App Store listing. The product brings together calling, messaging, approved contacts, subscriptions and cross-platform distribution.
Inside the venture
CODM SquadUp
Find your people.
Build your team.
A companion platform for Call of Duty Mobile players to find teammates, manage teams and take part in tournaments.
Built and owned by founder Justin Wessels. Published on Google Play by Fluid Investment Group LLC.
Room to build what comes next.
Fluid’s long-term scope includes additional technology products and business opportunities. We evaluate new ventures through the problem they solve and what it takes to operate them responsibly.
Kids Call Home and CODM SquadUp demonstrate that approach in different settings: family communication and gaming communities. Each product starts with a particular audience and a clear reason to use it.