Fluid Investment Group

Small by design.
Responsible for the whole business.

Fluid Investment Group LLC is a founder-led US company connecting technology ventures with day-to-day business operations.

What we do

Identify. Build.
Own. Operate.

Our focus is creating and operating useful technology products. We consider the product experience, technical implementation, route to market and ongoing business needs together.

Kids Call Home is the clearest current example. Government contracting provides another channel for relevant capabilities.

People & relationships

Justin Wessels

Founder, builder and director. Justin connects product direction with technical implementation and operations.

Professional profile

Axis Innovation Group

The South African technology company provides product-engineering capability for ventures in the ecosystem and external clients.

Explore Axis
Ownership in practice

A product needs a business behind it.

A useful feature is only one part of a viable product. Our operating approach connects what is built with how people discover it, access it and get help when they need it.

Distribution

Make the product accessible

Publishing involves the store listing, account experience and release process as well as the software itself. Our public product listings give prospective partners a direct view of work that has reached that stage.

Commercial operation

Connect access and service

For subscription products such as Kids Call Home, billing and access belong in the product design. They also create ongoing responsibilities for account handling, support and product updates.

Partnerships

Start with a specific opportunity

A useful first conversation identifies the customer problem, the proposed contribution from each party and what delivery would involve. Contact Fluid about ventures, commercial collaboration or a relevant contracting opportunity.